Mr. Rooter Plumbing of Dallas

Local SEO Case Study
Increase in Searches in the first 90 days
Increase in Google My Business Views in 90 days
Increase in Phone Calls in the first 90 days

The Client

Mr. Rooter Plumbing of Dallas
Industry: Plumbing
Location: Dallas, Texas

Mr. Rooter Plumbing of Dallas is a professional plumbing and drain cleaning company servicing Dallas, Texas and surrounding areas. The team at Mr. Rooter is licensed and insured, and handles a wide range of residential and commercial plumbing issues, including drain cleaning, sewer line repairs, leaking pipes, water line repairs, maintenance, plumbing installations, and more.

The Challenge

Low Return on Investment in a Competitive Market

Dallas is an extremely competitive plumbing market, and Mark from Mr. Rooter Plumbing of Dallas was not getting the results he was expecting with his current provider. He reached out to Matt from Digital Shift to see if we could help his current situation, as well as increase lead volume without having to spend more money on advertising and pay per click.

His primary goal was to lower his overall customer acquisition cost while improving the number of phone calls and leads.? Mark also wanted to increase organic (non-paid) drain and sewer leads, and needed a better way to measure the output of the work that was being done by his digital marketing partner each month.

The Solution

A Targeted Approach Focused on the Dallas Market

To further evaluate Mark's current situation, we conducted a local citation audit. A local citation audit looks at a business name, address, phone number and website (NAP+W) listing consistency online. The consistency and accuracy of business information play a significant role in ranking locally.

Citation Audti Report Mr. Rooter Plumbing Of Dallas

After conducting a local SEO citation audit, we found a total of 1606 citations:

  • Correct Citations: 296
  • Incorrect?Citation: 173
  • Duplicate Citations: 1137

The business listings were mismanaged and in addition to many duplicates, the wrong business name, old address, and wrong phone number were found. Since incorrect and duplicate citations hurt rankings and have a negative impact on SEO, starting the citation clean up to fix these issues was Digital Shift's top priority.

The Digital Shift team determined that the best approach was to fix the business listing issues, as well as to create a social media and content strategy and start an outreach link building campaign to acquire backlinks to increase authority in search engine results.

Below is a complete breakdown of how we were able to get some key results within 90 days.


Local Search Engine Optimization
100% manual local citation and business listing management and building. We researched and monitor top competitors and create a lasting strategy and digital presence.
Google My Business Management
Management and 100% manual content posting to Mr. Rooter Plumbing of Dallas' Google My Business account. The Digital Shift team posts new content daily as well as monitors and replies to Google reviews. We also create images of Google reviews and use them to post on social media.
Social Media Management
Creation and management of social media calendar. Daily posting to popular social media channels including promotions, testimonials, fun, and informational content.
Content Writing
Research keywords and topics to write four SEO optimized blog posts each month. Unlike the previous content, all our blog content is localized and written specifically for the local Dallas market. Each blog post covers each topic in debt (2000 words) to demonstrate expertise and authority to both the reader and to Google. These new blog posts also get shared on social media channels.
Link Building
100% organic link building to acquire backlinks from local and authority websites. Backlinks are like votes that tell Google the website is important and popular.?The team reaches out to niche related websites to earn backlinks to the Mr. Rooter Plumbing of Dallas website.

The Result

more accurate and transparent reporting

Mark now gets access to a more accurate and transparent reporting portal to see what works get done each month as well as daily progress on how ranking increases.

Within the first 90 days, we were able to improve the position of several keywords including "clogged drains" and "sewer backup" which are extremely competitive.

Clogged Drains Mr. Rooter Plumbing Of Dallas Case Study

For the keyword "clogged drains" we improved ranking from the 7th position to the 2nd position on Google, and from the 12th to 2nd position on Google Maps.

Sewer Backup Mr. Rooter Plumbing Of Dallas Case Study

For the keyword "sewer backup" we improved ranking from the 50th position to the 2nd position on Google, and from the 18th to 2nd position on Google Maps.

On Google Ads, the keyword "clogged drains" costs up to $64.75 per click and sewer backup costs $22.16 per click so the organic traffic coming from these keywords is very valuable.

Mark and his team are now continue to get more organic traffic month over month as well as get new leads while having tighter control of this advertising budget.

Become Our Next Case Study

Want us to boost your results like we did for Mark McGaughy from Mr. Rooter Plumbing of Dallas in Dallas, Texas?

Get started today by telling us your goals and get a complimenty digital marketing sucess roadmap tailored for your business with one of our digital marketing experts.
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